Title | On The Road |
Title (original language) | Sur La Route (anglais) |
Agency | agence .V. |
Campaign | On the Road - Volkswagen |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | March 2007 |
Product | Golf |
Product (original language) | Golf |
Business Sector | Cars |
Tagline | A Golf at this price, it's hard to imagine. |
Tagline (original language) | Une Golf à ce prix là, c'est dur à imaginer |
Story | The camera follows an imaginery car on its drive throughout beautiful landscapes, just as in any classical car ad... except for there is no car on the road! 13940 Euros appears where the car is supposed to be. |
Media Type | Television |
Length | |
Market | France |
Production Company | The Gang Films |
Account Executive | Alban Callet |
Art Director | Romain Guillon |
Agency Producer | Valérie Judek |
Director | Jan Wentz |
Creative Director | Christian Vince |
Production Company Producer | Jean Villiers |
Copywriter | Pierre Riess |
Account Director | Xavier Real Del Sarte |
Director of Photography (DOP) | Sebastian Pfaffenbichler |
Post Production | La Maison |
Associate Art Director | Nicolas Martinie |