UN Women France / Sistafund - "InMySeat"

BETC Paris

BETC Paris Pantin, France

1409

Title	InMySeat
Agency	BETC Paris
Campaign	InMySeat
Advertiser	United Nations Women
Brand	UN Women France / Sistafund
Date of First Broadcast/Publication	2023 / 3
Business Sector	Charities, Foundations, Volunteers
Story	In 2023, 49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models. These models do exist, but they are hard to find. Especially on LinkedIn, the tech industry's favorite platform.UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements.
Media Type	Digital
Brand Manager	Tatiana Jama
Agency Manager	Mercedes Erra
Agency Manager	Catherine EMPRIN
Agency Manager	Emmanuelle DE-MONTESSON
Agency Manager	SYLVIE GEIGER
Agency Manager	Jeanne Libfeld
Agency Manager	Pierrick Jegou
Agency Manager	Laetitia Bernard
Chief Creative Officer	Stéphane Xiberras
Executive Creative Director	Antoinette Beatson
Creative Director	Matthieu Bouilhot
Art Director	Marie Glotin
Copywriter	Gilliane Hellstern
Account Planner	Claire Bayet
Traffic Director	Anais Grelet
Producer	Fanny Perier
Brand Manager	Céline Mas
Brand Manager	Catherine Reichert
Brand Manager	Amélie Cabon
Illustrator	Macrine Bateman
Motion	Laurent Ferry