Title | Lily & the Snowman |
Agency | Zulu Alpha Kilo |
Campaign | Lily & the Snowman |
Advertiser | Cineplex |
Brand | Cineplex |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Cinema Production |
Story | Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. Our objective was to inspire Canadians to "prioritize pleasure" by making Cineplex their primary choice for entertainment while creating love for the Cineplex brand. The film tells the story of Lily and her snowman who performs shadow puppet shows for her. Over time, the demands of life get in the way of Lily enjoying the entertainment she once loved. The film has generated over 60 million views. |
Media Type | Case Study |
Length | |
Media Agency | Phd Media |
Chief Creative Officer | Zak Mroueh |
Agency Producer | Tara Handley |
Executive Creative Director | Allen Oke |
Associate Creative Director | Noel Fenn |
Art Director | Guilherme Bermejo |
Copywriter | Nick Doerr |
Music | Vapor Music |
Account Executive | Mike Sutton |
Account Executive | Laura Robinson |
Associate Creative Director | Andrew Caie |
Account Executive | Roy Gruia |
Production Company Producer | Desiree Stavracos |
Production Company Producer | Kailee Nowosad |
Animation/3D | Hornet Inc. |
Director | Dan & Jason |