McDonald's - "Zorro"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

1552

Title	Zorro
Agency	TBWA\PARIS
Campaign	New Colors
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2023 / 3
Business Sector	Restaurants & Fast Food
Story	With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire.
Philosophy	The opportunity to put color in the daily life of the French at this end of winter.
Problem	McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors
Media Type	Print
Length	40 seconds
Soundtrack	Coming Thru
Advertising Manager	Xavier Royaux
Advertising Manager	Anne LAINE
Advertising Manager	Clémence de Raulin
Advertising Manager	Guillaume Milesi
Advertising Manager	Marie Olivier
Account Management	Christophe Neyret
Account Management	Margaux Wanin
Account Management	Julia Montagu
Account Management	Nina Fernandes
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director	Sébastien Guinet
Copywriter	Josselin Pacreau
Associate Art Director	Julie Magnier
Creative Producer	Guillaume Faurel
Art Buyer	Feriel Simon
Photographer	Pol Kurucz
Photographer	Early Morning