Mariana Sá
Chief Creative Officer at WMcCann
São Paulo, Brazil
TitleThe Real Blind Date
Agency
Campaign The Real Blind Date
Advertiser TV Globo LTDA
Brand TV Globo
Date of First Broadcast/Publication 2018 / 7
Business Sector TV/Radio Programs & Stations
Story Making blind people see their favorite tv star for the first time. TV Globo partnered with Dorina Nowill Institute For The Blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people that can’t see TV, but can feel it.
Media Type Direct Marketing
Length
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Copywriter

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