Ancestry - "You are your history"

Anomaly Berlin

Anomaly Berlin Berlin, Germany

9169

Title	You are your history
Title (original language)	Du bist deine Geschichte
Agency	Anomaly Berlin
Campaign	You are your history
Advertiser	Ancestry DNA
Brand	Ancestry
Date of First Broadcast/Publication	2019 / 9
Business Sector	Others
Story	Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. This brand campaign aims to show how generations of ancestors help make us who we are today.The dramatised, yet factually accurate film tells the story of a family’s journey through the generations as we traverse German history: it begins at the end of the 19th century with a family that moves from the Stettin countryside to Berlin and continues with their son witnessing WWI. His daughter’s Jewish husband is then deported during WWII before their daughter is born. She is then part of the economic boom and is later separated from her husband by the Berlin Wall. In 1989 the family is reunited. All these experiences are reflected in their present-day descendant.
Media Type	Television
Length	90 seconds
Creative Director	David Kauder
Executive Creative Director	Frank Hahn
Creative Director	Jordan Dunlop
Copywriter	Malu Figuereido
Copywriter	Omar Khairy
Art Director	Yonca Yilmaz
Director	Michael Lawrence
Production Company	Anorak
Strategist	Dan Ball
Strategist	Anneliese Rapp
Strategist	Joanna Hirst
Business Director	David Barton