Micky Tudor
Joint ECD, UK at T&Pm
London, United Kingdom
TitleArgos Mood Hotel
Agency
Campaign Argos mood hotel
Advertiser Argos
Brand Argos
Date of First Broadcast/Publication 2022
Business Sector Drugstores, Specialty Stores
Story Argos - the UK retailer is famous for its toys and tech. But when they started selling super stylish furniture, they had no showrooms to display it. Argos launched ‘The Mood Hotel’ - A hotel inspired by Pinterest, furnished by Argos. Using Pinterest data we de-coded the interior trends of 2022. Turning mood boards into real-life hotel rooms. Giving journalists, influencers and shoppers a chance to experience Argos’ furniture in real life. We took digital to the real world, then back again for further inspiration. With Pinterest boards of the rooms and 360 walk throughs, making every product shoppable.
Media Type Digital
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Team
Creative Team
Designer

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