| Title | I’m A Celebrity… Get Me Out of Here |
| Agency | ITV |
| Campaign | I’m A Celebrity… Get Me Out of Here |
| Advertiser | ITV |
| Brand | ITV |
| Date of First Broadcast/Publication | 2021 / 10 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | To celebrate the return of ‘I’m a Celebrity....Get Me Out of Here’ to Gwrych Castle in Wales this November, ITV’s in-house creative agency ITV Creative unveils an epic ad, which follows iconic TV duo Ant & Dec’s medieval quest to this year’s location. The ad will air at 7.30pm on Saturday 23rd October. In order to give viewers a taste of the gruelling trials and nail-biting moments in store for this year’s group of celebrities, ITV Creative and director Mike Baldwin bring cinematic scale to this year’s ad. Opening on a welsh valley, a lone flag-bearer forges across the landscape on horseback. As he comes together and lifts his visor to speak with a companion on horseback we realise it is none other than Ant & Dec, on their way to the castle for the next season. Laying down the proverbial gauntlet, we see them developing the trials and readying the camp for this year’s celebrities. To achieve the cinematic aesthetic, authenticity was key to the production. ITV Creative and director Mike Baldwin shot in Wales over two days, and worked closely with specialists and the Welsh Tourist Board, including jousting experts The Knights of Middle England. The entertainment group provided real human and equestrian armour for Ant & Dec, and their trusty steeds. Finishing touches were provided by world-renowned VFX company Framestore. |
| Media Type | Television |
| Length | |
| Offline | Framestore |
| Executive Creative Director | Tony Pipes |
| Creative Director | Rachel King |
| Creative | Tom Silcock |
| Director | Mike Baldwin |
| Marketing Lead | Simon Ricks |
| Campaign Manager | Maisie Thorne |
| Producer | Louise Jones |
| Production Manager | Chloe Fernandes |
| Production Assistant | Suzan Mustafa |
| Director of Photography (DOP) | Carl Burke |
| Offline | Haydn Gee |
| Audio | Soren Andersen |
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