Title | Networks and Rugby |
Title (original language) | Play Like Brothers |
Agency | Folk Wunderman Thompson |
Campaign | Networks and Rugby |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2023 / 8 |
Business Sector | Telecommunications Services |
Story | The film explores the moment Andy was first thought to rely on his teammates like family in 1980’s Wigan, and how he took this ethos to the Irish squad today. The spot finishes in the modern day with Andy’s words ringing true to the players, as they prepare to walk out onto the pitch for one of the most important matches of their lives at the Rugby World Cup. |
Philosophy | The Vodafone network prides itself on having ‘connections you can always rely on’. And so, the story behind this world cup campaign centres around one core family value – reliability. Because with the guidance and support of head coach, Andy Farrell, this Irish team have learned to rely on each other like family. |
Media Type | Television |
Length | |
Mix Company | 750mph |
Creative Partner | Karl Waters |
Creative Director | Jonathon Cullen |
Copywriter | Karl Waters |
Copywriter | Robert Cummins |
Art Director | Orla Byrne |
Managing Director | Enda Kelly |
Account Manager | Laura Kelly |
Account Manager | Louise Smith |
Agency Producer | Eric Brindley |
Strategist | Tara Finnegan |
Strategist | Kim Comiskey |
Photographer | Liam Murphy |
Media Agency | Carat Intraprasit |
Production Company | Smuggler |
Head of Production | Amelia Hanbury |
Director | Tom Hooper |
Director of Photography (DOP) | Barry Ackroyd |
Post Production | Gilly Barnes |
Post Production | Dizzee Rascal |
Grade | Dizzee Rascal |
Advertising Manager | Orla Nagle |
Advertising Manager | Gerry Nixon |
Production Designer | John Hand |
Music Composer | Peter Raeburn |
Music | Peter Raeburn |
Music Composer | Ben Jones |
Music | Ben Jones |
Music Composer | Soundtree Music |
Music | Soundtree Music |
Actor / Celebrity | Andy Farrell |