| Title | Parfait |
| Agency | Siddall |
| Campaign | Fresh - Polaris |
| Advertiser | Glimcher Properties |
| Brand | Polaris |
| Posted | September 2001 |
| Product | Fashion Place |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Fresh Shopping. |
| Story | The ads show department store merchandise beautifully stylized and photographed to look, at first glance, like food. |
| Philosophy | The campaign was based on the fact that many of the stores at Polaris were new to Columbus. Thus the tag line, "Fresh Shopping," and the concept of showing the items as "fresh" food. |
| Problem | To introduce a new mall into a market already served by a fairly healthy aray of shopping options. |
| Media Type | Magazine |
| Market | United States |
| Creative Director | shari Hindman |
| Copywriter | Roy Davimes |
| Art Director | shari Hindman |
| Agency Producer | Roberta McDonnell |
More Work
SEE ALLClock
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Baby
- BRAND:
- Discovery Health Channel
- AGENCY:
- Siddall
Fan
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Lamp
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Screwdriver
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Dress
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Chair
- BRAND:
- Salvation Army
- AGENCY:
- Siddall
Helicopter
- BRAND:
- Commutrer Connections
- AGENCY:
- Siddall
Dollar
- BRAND:
- Virginia Lottery
- AGENCY:
- Siddall