| Title | take or give |
| Agency | Publicis Vital GmbH |
| Campaign | take or give |
| Advertiser | Lundbeck |
| Brand | Lyogen |
| Posted | December 1999 |
| Product | Lyogen |
| Business Sector | Hygiene & Personal Care Products |
| Story | The product is for patients suffering with schizophrenia and can be taken in either tablet or injection form, depending on whether they can be relied on to take their daily tablet or whether they visit their physician for their injection which has an effect over 3 weeks. |
| Media Type | Magazine |
| Market | Germany |
| Creative Director | Anke Gembler |
| Copywriter | Jan Köhler |
| Art Director | Anja Pfeiffer-Amankona |
| Photographer | Stefan Oberschelp |
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take or give 2.1
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