| Title | Punishment |
| Agency | The Tucker Partnership, Inc. |
| Campaign | For What You Drive and How You Drive It - Pennzoil-Quaker State |
| Advertiser | Pennzoil-Quaker State International Corporation |
| Brand | Quaker State Motor Oil |
| Posted | November 2000 |
| Product | 4X4 |
| Business Sector | Automotive |
| Tagline | What More Do You Need To Know? |
| Story | Talent speaks directly to the listener in a straightforward manner to grab and hold the consumer's attention. |
| Philosophy | Reinforce the insight that 4x4 vehicles are different and have different motor oil needs. And introduce a motor oil specfically formulated to meet the needs of 4x4 vehicles. |
| Problem | More than half of all vehicles on the road today are light-trucks and SUVs. And while most consumers do not engage their 4-wheel drive system, they do recognize that these vehicles have big engines that work harder. |
| Media Type | Radio |
| Length | |
| Market | United States |
| Creative Director | Einar Einarsson |
| Copywriter | Duc Pham |
| Agency Producer | Walt Mitze |
| Actor / Celebrity | Denis Leary |
| Sound Design Company | Peter Buccelato |
| Production Company | Mixed Nuts |
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