David DeSmith
Copywriter at Leo Burnett Sydney
McMahons Point, Australia
TitleAMC Car
Agency
Campaign Something to believe in - AMC
Advertiser American Movie Classics Company LLC.
Brand AMC
PostedDecember 1999
Product American Movie Classics
Business Sector TV/Radio Programs & Stations
Tagline Something to believe in
Story A car drives into the sunset. The copy reads, "There will always be a place in every american heart that's as free as the country itself. Free to laugh at the improbable and try the impossible. Free to dream. Free to fall in love. Free to believe. Nowhere has our love of personal freedom been more celebrated than in American film. And nowhere are the greats of American film presented with more care and affection than on AMC. From the best known stories to the little known gems that can't be found anywhere else. For all the best that America has to offer, AMC will always be a place to call home."
Media Type Magazine
Market United States
Creative Director
Copywriter
Art Director

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