| Title | Kettlebell |
| Agency |
Jung von Matt AG
|
| Campaign |
Kettlebell
|
| Advertiser |
DocMorris
|
| Brand |
DocMorris - The Pharmacy
|
| Posted | November 2022 |
| Business Sector | Hygiene & Personal Care Products
|
| Story | DocMorris is a brand that previously only made controversial headlines. Since a majority of Germans still do not trust in health in a digital context, convincing a broad audience of a brand that specializes in this exact field was a particularly challenging task.So, how did we get people to trust DocMorris with their health?…With a viral that emotionalized DocMorris right around Christmas time – the time of year, when family and health becomemost important to us.Christmas 2020 made values like togetherness, family and health more important than ever, so, we created a film that focused on this exact insight. We told the heartwarming story of an old man preparing for a big Christmas moment with his granddaughter and convinced millions of viewers to see the brands’ personal and humane side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide. |
| Media Type |
Web Film
|
| Director of Marketing |
Gil Pfitzenmaier
|
| Creative Managing Director |
Dörte Spengler-Ahrens
|
| Creative Director |
Alex Schmid
|
| Copywriter |
Olasumbo Pinheiro
|
| Art Director |
Ibrahem Ghareib
|
| Project Manager |
Natalie Martens
|
| Project Manager |
Tasja Oldach
|
| Project Manager |
Viktor Mahé
|
| Agency Producer |
Dennis Wendt
|
| Production Company |
Markenfilm GmbH & Co. KG
|
| Executive Producer |
Marc Strass
|
| Director |
Sune Sorensen
|
| Assistant Director |
Alan Finlay
|
| Line Producer |
Tim Freudenthal
|
| Director of Photography (DOP) |
Franz Lustig
|
| Music Supervision |
Clarissa Beckert
|
| Music |
2WEI Music GmbH
|
| Music Composer |
Nathan Padgett
|
| Music Composer |
Simon Heeger
|
| Music Composer |
Christian Vorlände
|
| Director of Marketing |
Gil Pfitzenmaier |
| Managing Director Creation |
Dörte Spengler-Ahrens |
| Creative Director |
Alex Schmid |
| Copywriter |
Olasumbo Pinheiro |
| Art Direction |
Ibrahem Ghareib |
| Project Management |
Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer |
Dennis Wendt |
| Production company |
Markenfilm GmbH |
| Executive Producer |
Marc Strass |
| Director |
Sune Sorensen |
| Assistant director |
Alan Finlay |
| Production Assistant |
Tim Freudenthal |
| Director of Photography |
Franz Lustig |
| Music Supervision |
Clarissa Beckert |
| Music |
2WEI Music |
| Music Composer |
Nathan Padgett, Simon Heeger, Christian Vorlände |