Gas Networks Ireland - "Jedward Breaks up"

Publicis Dublin

Publicis Dublin Dublin, Ireland

1126

Brand: Gas Networks Ireland
Country: Ireland

Advertiser: Gas Networks Ireland

Title	Jedward Breaks up
Agency	Publicis Dublin
Campaign	Jedward Breaks up
Advertiser	Gas Networks Ireland
Brand	Gas Networks Ireland
Date of First Broadcast/Publication	2023 / 8
Business Sector	Energy & Water Authorities, Utilities
Tagline	Always use a registered gas installer or your could risk everything
Story	Twin icons Jedward split up over ‘irreconcilable gas safety differences’ in a new campaign by Publicis Dublin for Gas Networks Ireland. The film shows brothers John and Edward at matching sinks realising they have a broken boiler. John (or is it Edward) suggests calling a handyman to fix it, to Edward’s (or is it John’s) utter dismay. A registered gas installer is the only safe way to complete essential gas appliance maintenance. The argument causes a Jepic rift between the pair told through some classic break-up tropes. The story ends with Edward leaving in the passenger seat of their sidecar. Their break-up was teased on Tik-Tok by Jedward themselves, much to the dismay (and subsequent relief!) of their fans. The film was directed by David Kerr through Speers Films.
Media Type	Television
Length	30 seconds
Market	Ireland
More Information	https://rgi.ie/
Executive Creative Director	Ronan Nulty
Business Director	Edel McCabe
Art Director	Nick Doring
Senior Producer	Rachel Murray
Technical Lead	Cian McIntyre
Head of Design	James Kelleher
Production Manager	Gavin Kenny
Finished Artist	Tim Kavanagh
Videographer	Hannah McGlynn
Director	David Kerr
Producer	Jonny Speers
PM	Gráinne Tiernan
Director of Photography (DOP)	James Mather
Production Designer	Kate Moylan
Editor	Rob Hegarty
Post Production	Screen Scene
Production	Screen Scene
Advertising Manager	Owen Wilson
Marketing Manager	Jennifer Cashman
Copywriter	Paul O’Loughlin
Copywriter	Craig Fitzpatrick
Content Creative	Craig Fitzpatrick
Account Director	Jeremy Stanley
Account Manager	Cassie Treacy
Strategist	Niamh O’Shaughnessy
Coordinator	Treasa O’Friel
Location	Mick Swan
Assistant Director	Charlie Endean
Costume	Sinéad Lawlor
Makeup artist	Barbara Conway
Sound	Mutiny