National Citizen Service (NCS) - "Grow Your Strengths"

Accenture Song

Accenture Song London, United Kingdom

1297

Title	Grow Your Strengths
Agency	Accenture Song
Campaign	Outdated Translated
Advertiser	National Citizen Service
Brand	National Citizen Service (NCS)
Date of First Broadcast/Publication	2023 / 2
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Accenture Song UK has created ‘Outdated Translated’, a new campaign for NCS (National Citizen Service) to upturn and reframe the often pervasive criticism faced by teens from wider society. The campaign shows how young people engage with a wide range of passion points from gaming, to TikTok scrolling, to mental health advocacy - and that these should be respected, celebrated and nurtured, as they provide teens with the foundational skills and strengths essential as they transition into adult citizens. NCS helps young people aged 15-17 become world and work-ready by providing a platform for personal development through a wide range of activities and experiences - including local community volunteering, online and some away from home, to build confidence, employability, life skills and mix with others.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Nik Studzinski
Creative Director	Meigan Brown
Creative Director	Tobias Owen
Creative Team	Ben Cashmore
Creative Director	Carys Thomas
Strategist	Izzi Zacharia
Agency Producer	Carol Oakley
Production Company	CHAOS
Director	JASON YAN FRANCIS