Erkko Mannila
Creative Director at Miltton
Helsinki, Finland
TitleThe Two Lives of Sara
Agency
Campaign The Two Lives of Sara
Advertiser Roche
Brand Roche
Date of First Broadcast/Publication 2019 / 5
Business Sector Health & Pharmaceutical Products
Tagline More Time
Philosophy ‘The Two Lives of Sara’, Roche’s brand film on Multiple Sclerosis, tells the story of Sara’s life in two parallel realities – one where she gets a new, groundbreaking treatment for MS, and another where she doesn’t. The film needed a score that would resonate with people who knew the illness from a distance as well as people who support loved ones dealing with it, but most importantly, one that felt true, authentic and sensitive to people suffering this debilitating condition. It was crucial for the music to be emotionally real and raw, without sentimentality. Delicate to begin with, giving the story space to breathe and bringing the viewer gently in on this emotionally charged journey, picking up pace and gravity along the way and culminating in the final scenes we witness. There's an interactive version of the film, which has two parallel scores - the gentler, universal version of the score with its emotional arc and in-tune instrumentation, and the alternate score reflecting the darker reality. Whichever reality we’re in, this project called for musicality of great emotion, expressed in a simple, uncomplicated and direct way. Something with subtlety and weight, containing the grain of ‘hope’ promised within the tagline ‘More Time’.
Media Type Corporate/Brand Identity
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