François Daubresse
Chief Creation Officer at Tramway21
Bruxelles, Belgium
TitleDarkness
Agency
Campaign Darkness
Advertiser Brussels Mobility
Brand Bruxelles Mobilité
PostedDecember 2021
Business Sector Road Safety
Tagline Don’t get surprised by the darkness. Visibility = Security
Story As the days get shorter, decreased visibility leads to an increasing number of accidents involving cyclists and pedestrians. This campaign is a reminder of the importance of staying visible during this time of year to ensure maximum safety for all road users.
Media Type Outdoor/Out of Home
Creative Team
Creative Team

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