Title | Darkness |
Agency | VO Citizen |
Campaign | Darkness |
Advertiser | Brussels Mobility |
Brand | Bruxelles Mobilité |
Posted | December 2021 |
Business Sector | Road Safety |
Tagline | Don’t get surprised by the darkness. Visibility = Security |
Story | As the days get shorter, decreased visibility leads to an increasing number of accidents involving cyclists and pedestrians. This campaign is a reminder of the importance of staying visible during this time of year to ensure maximum safety for all road users. |
Media Type | Outdoor/Out of Home |
Creative Team | Maxim Deliège |
Creative Team | François Daubresse |