Nassau University Medical Center - "Game"

Needleman Drossman & Partners

Needleman Drossman & Partners New York, United States

2419

Title	Game
Agency	Needleman Drossman & Partners
Campaign	Aren't You Glad You Live Here - Nassau University Medical Center
Advertiser	Nassau University Medical Center
Brand	Nassau University Medical Center
Date of First Broadcast/Publication	2002 / 6
Product	Hospital
Business Sector	Hospitals, Healthcare facilities & Medical Services
Tagline	Now, Aren't You Glad You Live Here.
Story	We hear an announcer interact with someone playing basketballl and about to hurt themselves.
Philosophy	Research indicated that many consumers knew only that NUMC was a good hospital for emergency care. They were open to learn more. We created a campaign that capitalized on the high caliber and professional accomplishments of the hospital's physicians in a relevant, believable manner and tied NUMC closely to Long Island to appeal to the Long Island-centric consumer.
Problem	Nassau University Medical Center, formerly Nassau County Medical Center, was for many years considered the hospital of last resort. It was critical to Nassau County to turn the hospital around.
Media Type	Radio
Length	60 seconds
Market	United States
Creative Director	Bob Needleman
Creative Director	Neil Drossman
Agency Producer	Marty Friedman