| Title | Fall in Love |
| Agency | King |
| Campaign | Fall in Love |
| Advertiser | H&M |
| Brand | H&M Home |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME’s new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase. The spot gives a gently mischievous twist on how small things truly make a big difference, especially when it comes to falling in love. Directed by Martin Werner and produced by Bacon with Stockholm-based agency King, the campaign introduces a string of relatable characters in over-the-top situations making for a charming and humorous result. With a nothing short of classic soundtrack. The H&M HOME brand campaign goes live on 2 February 2023, and can be seen online on hm.com, YouTube, Meta as well as on TV in selected markets. H&M HOME is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets. |
| Media Type | Television |
| Length | |
| Market | Spain |
| Production Company | Bacon Stockholm |
| Director | Martin Werner |
| Executive Producer | Mette Jermiin |
| Executive Producer | Samuel Cantor |
| Producer | Axel Herrlin |
| Director of Photography (DOP) | Kasper Tuxen |
| Production Coordinator | Nana Ama Amartey Rothenborg |
| Production Service Company | Tickle Film |
| Service Producer | Romina Tedoldi |
| 1st AD | Alessandro Trovò |
| Production Designer | Laura Sabat |
| Wardrobe / Stylist | Cláudia Martins |
| HMU | Manel Rosa |
| Casting | Hammond & Cox Casting |
| Casting | Edu Prado |
| Casting | Sarcasting |
| Editor | Peter Brandt |
| Editing Company | Art Official Agency |
| Sound Designer | Johan Johnson |
| Sound Design Company | Ponytail Sound |
| Colorist | Hannibal Lang |
| Colorization | Bacon X |
| Online / VFX | Evelina Åström |
| Online / VFX | Olle Black |
| Online / VFX | Tint Post |
| Creative | Frank Hollingworth |
| Creative | Martin Sööder |
| Account Manager | Peter Preisler |
| Agency Producer | Anna Granditsky |
| Agency Producer | Strange Cargo |
| Agency Post producer | Anna Olsson |
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