| Title | Mother |
| Agency | Leo Burnett Prague |
| Campaign | Mother |
| Advertiser | Vitana |
| Brand | Krupana |
| Posted | January 2001 |
| Product | Salty snacks |
| Business Sector | Cocktail Snacks |
| Tagline | Krupetto Always Sounds Better |
| Story | The Krupetto (translates "It crunches") chips are the loudest chips. Not only the taste good, but when you eat them, you do not hear anything else. Which can be useful. |
| Media Type | Television |
| Creative Director | Bill Stone |
| Copywriter | Vera Cesenková |
| Art Director | Marian Kolev |
| Art Director | Ilja Smiljanic |
| Production Company | Target Pictures |
| Director | Slávek Horák |
| Production Company Producer | Filip Sirový |
| Agency Producer | Premysl Grepl |
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