| Title | The Winner´s Eyes |
| Agency | Mark/BBDO |
| Campaign | What We Don´t Miss, Is Desire To Win - Association of Paralympic Centers |
| Advertiser | Association of Paralympic Centers |
| Brand | Czech Paralympic Team |
| Posted | February 2014 |
| Product | Paralympic Games in Sydney 2000 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | You Have Seen The 100 m Dash Final Through The Winner´s Eyes. |
| Story | The CPT promotional campaign before their take off to Sydney does not ask for pity. It shows the "disabled" are actually able of better results than most of us. You were watching the 100m dash through the winner's eyes. |
| Philosophy | Campaign in the spirit of Olympic keynote "What we don´t miss, is desire to win" is heading to the Paralympics in Sydney. |
| Media Type | Television |
| Length | |
| Market | Europe, Czech Republic |
| Creative Director | Martin Holub |
| Copywriter | Viktor Spála |
| Art Director | Ondrej Karásek |
| Director | Jakub Sluka |
| Agency Producer | Rozalie Viznerova |
| Production Company Producer | Tomas Karas |
| Editor | Olga Kaufmanova |
| Advertising Manager | Jiri Strelec |
| Production Company | Filmservice Productions |
| Production Company | Forward Int. |
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