AMARO - "Cross Collection"

Soko São Paulo, Brazil

2435

Brand: AMARO
Country: Brazil

Advertiser: AMARO

Title	Cross Collection
Agency	Soko
Campaign	Cross Collection
Advertiser	AMARO
Brand	AMARO
Date of First Broadcast/Publication	2020 / 6
Business Sector	Clothing
Story	Players of Animal Crossing: New Horizons, game that has become a phenomenon in times of social isolation - especially among fashionistas and fashion consumers, will have the chance to see their avatars' outfits come to life through AMARO. Starting this week, Mara, the brand's virtual model, will be in the game interacting with other players in search of exclusive outfits, which will be part of the next capsule collection. With this collaborative punch, 'Cross Collection' promises to sew together virtual reality and the real world and is expected to be launched in the second semester.
Philosophy	The Cross Collection arose from the desire to produce a collection that expressed the purpose of AMARO from the setting of social distancing, and that was, at the same time, aligned with the cultural and market movements noticed in this context. SOKO signs the creative direction of this action. The idea arose from the mapping of global trends and data on consumption habits of the female public in Brazil, such as the increasing numbers of Animal Crossing players in the country in the last three months and the movement made it a phenomenon among fashionistas, who found in the game an opportunity to parade outfits during social isolation, even while staying at home.
Media Type	Product Design/Development
Length	15 seconds
More Information	https://www.instagram.com/amarocrosscollection/
Creative Director	Luciana Cardoso
Head of Marketing	Denise Door
Operations	Flavia Penereiro
Public Relations	Camila Assreuy
Social Media Lead	Marcelo Cidral
Founder	Felipe Simi
Head of Creative Data	Felipe Simi
Executive Creative Director	Rafael Caldeira
Creative Data Lead	Rafael Alves
Creative Data	Isabela Marangoni
Art Director	Mildredy Ventorin
Art Director	Juan Portilla
Designer	Maltchique
Art Director and Motion	Lucas Ramos
Copywriter	Ayslan Monteiro
Data Scientist	Teca Barros
Gamer	Ikaro Cavalcante
Head of Operation	Brisa Vicente
Account Director	José Brites
Operations Lead	Brenda Colautti
Founder	Pedro Tourinho
Head of Media & Influence	Pedro Tourinho
PR Director	Ana Carolina Chaves
Broadcaster	Lina Mancuso