Title | #SmartEffect |
Agency | BBDO Portugal |
Campaign | #smarteffect |
Advertiser | Daimler AG |
Brand | Smart Fortwo |
Date of First Broadcast/Publication | 2015 |
Business Sector | Compact & Small Cars |
Result | The #smarteffect was a live stunt that took place in some busy streets of Lisbon, aimed at drivers that don’t drive a smart. We built two special cars that could shrink in real time and on the spot, as the non-smart drivers tried to park in between them. After watching the two cars shrink in a magical way, the non-smart drivers could read our message printed in one of the cars: “Suddenly the city makes room. This is how it feels to park a smart.” |
Media Type | Case Study |
Length | |
President/CCO | Rui Silva |
Creative Director | Marco Pacheco |
Art Director | Ruben Rodigues |
Copywriter | Andre Pereira |
Account Director | Rita Bastos |
Agency Producer | Ana Rondão |