Title | Offer |
Agency | FCB London |
Campaign | Stop! Think Fraud |
Advertiser | The Home Office |
Brand | The Home Office |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Government & Other Authorities |
Story | Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales. |
Media Type | Digital |
More Information | gov.uk/Stop ThinkFraud |
Creative Director | Jess Giles |
Creative Director | Austin Hamilton |
Copywriter | Jonathan Thake |
Copywriter | Simon Mannion |
Business Director | Emily Whiteaway |
Account Director | Lotte Good |
Account Director | Lara Ashman |
Account Manager | Pooja Daswani |
Strategist | Guy Peters |
Agency Producer | Stephanie Cleak |
Photographer | Stuart Mcclymont |
Producer | Nick Papworth |
Producer | Dave Treagust |
Editor | Laurence Halstead |
Post Production | Ben Robards |
Head of Design | Becci Salmon |
Designer | Dante Attuoni |