| Title | Reagan |
| Campaign | stop clicking "like" |
| Advertiser | Natural Resources Defense Council |
| Brand | NRDC |
| Posted | January 2018 |
| Business Sector | Environmental & Animal Issues |
| Tagline | Emojis Don't Tear Down Walls |
| Story | We created a series of videos to encourage people to engage in actual activism, not slacktivism. We wanted to encourage people to stop clicking "like" and start working towards actual solutions. Of the 131,068 people who viewed our videos, 6,686 (5.1%) commented, shared or clicked on either our petition or video link, with 2.73% (3,588 link clicks) taking the first step in making a difference and clicked through to take an action, [up 280% from our average click through rate]. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Kevin Barclay |
| Producer | Erika Preuss |
More Work
SEE ALLTaylor Hall
- BRAND:
- Boys and Girls Clubs of Canada
- AGENCY:
- Dare
Dr. Jean Clinton
- BRAND:
- Boys and Girls Clubs of Canada
- AGENCY:
- Dare
Anthony Bennett
- BRAND:
- Boys and Girls Clubs of Canada
- AGENCY:
- Dare
The Internet
- BRAND:
- Hughes Carwash
- AGENCY:
- TAXI Vancouver
Bacon Underwear
- BRAND:
- Hughes Carwash
- AGENCY:
- TAXI Vancouver
Fin
- BRAND:
- Vancouver Aquarium
- AGENCY:
- TAXI Vancouver
Lights with Appetites
- BRAND:
- Vancouver Aquarium
- AGENCY:
- TAXI Vancouver
Bullying Alarm
- BRAND:
- The CKNW Orphans' Fund
- AGENCY:
- TAXI Vancouver