Title | We Could |
Agency | Leo Burnett |
Campaign | We Could |
Advertiser | McDonald's |
Brand | McCafe |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Restaurants & Fast Food |
Story | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
Media Type | Television |
Length | |
Audio Post Production | 750mph |
Post Production | Framestore |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Peter Heyes |
Senior Creative | Andrew Long |
Senior Creative | James Millers |
Agency TV Producer | Bruce Macrae |
Head Of Planning | Max Keane |
Senior Planner | Adriana Ferran |
Group Project Director | Jamie Teale |
Project Manager | Sian Collister |
Client Services Director | Victoria Reiz |
Business Director | Kate Tweed |
Account Director | Jassmine Wixon |
Senior Account Manager | Felicity Davies |
Account Manager | Kate Aspinall |
Account Executive | Gabriella Kaas |
Marketing Director | Michelle Graham-Clare |
Marketing Manager | Tom O’Neill |
Brand Manager | Jodie White |
Assistant Campaign Manager | Harry McLean |
Copywriter | Andrew Long |
Art Director | James Millers |
Planner/CSU Director | Adriana Ferran |
Media Agency | OMD EMEA HQ |
Executive Business Director | Jo Butler |
Associate Director | Lucy Johnson |
Communications Planning Manager | Jamie Graham |
Strategy Director | Julia Smith |
Connections Planning Manager | Anna Martorana |
Digital Connections Planning Associate Director | Tom Kirkham |
Investment Associate Director | Alex Neary |
Production Company | Academy Films |
Director | Us |