Daniel oliveira
Advertising Manager at Abbvie
Buenos Aires, Argentina
TitleUnbreakable
Brief“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
Agency
Campaign Unbreakable
Advertiser Insmed
Brand Insmed
Date of First Broadcast/Publication 2021 / 1
Business Sector Health & Pharmaceutical Products
Story “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
Media Type Television
Length
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Group Executive Producer
Associate Creative Director
Management Director
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Broadcast Business Manager
Production Company
Creative Director
Creative Director
Creative Director
Executive Producer
Head of Production
3D Lead
3D Team
Animation/3D
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Animation/3D

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