| Title | Captivity 5 |
| Agency | Archer Troy |
| Campaign | Captivity |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | PETA |
| Date of First Broadcast/Publication | 2020 / 7 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | Now you know how it feels. Let them be free. |
| Story | Many say this had never happened. But we believe this had happened since long time ago, centuries, decades, years. The global lockdown we humans experience now it’s so common for the animals, that we might not see it in a daily basis. Let’s show the world how we look in this confinement and how similar it is to the way animals look when in captivity. |
| Media Type | |
| Production | Martin Hernandez |
| Creative Director | Abraham Quintana Garay |
| Art Director | Micho Sanchez |
| Creative Director | Carlos Fernandez Oxte |
| Account Director | Mariana Torrijos |
| Copywriter | Fabiola Salazar |
| Production | Emmanuel García |
More Work
SEE ALLSmart
- BRAND:
- HP
- AGENCY:
- Goodby Silverstein & Partners
Captivity 1
- BRAND:
- PETA
- AGENCY:
- Archer Troy
Captivity 3
- BRAND:
- PETA
- AGENCY:
- Archer Troy
Captivity 2
- BRAND:
- PETA
- AGENCY:
- Archer Troy
Captivity 4
- BRAND:
- PETA
- AGENCY:
- Archer Troy
Basketball
- BRAND:
- Sport Ya
- AGENCY:
- McCann Buenos Aires
Football
- BRAND:
- Sport Ya
- AGENCY:
- McCann Buenos Aires
Reveal
- BRAND:
- Sport Ya
- AGENCY:
- McCann Buenos Aires