Philips Avent - "Share the Care"

Le Pub

Le Pub Amsterdam, Netherlands

3846

This ad is part of the ACT Responsible Collection

Brand: Philips Avent
Country: Netherlands

Advertiser: Philips

Title	Share the Care
Agency	Le Pub
Campaign	Share the Care
Advertiser	Philips
Brand	Philips Avent
Posted	March 2024
Business Sector	Hygiene & Personal Care Products
Story	New Philips Avent research reveals nearly two in three moms of young children have less than one hour a day for their basic needs. Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too. Philips Avent is raising awareness about the lack of time in moms’ daily lives by marking the Daylight Saving Time change in Times Square in New York City, and virtually by way of virtual out-of-home clocktower takeovers.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Milos Obradovic
Chief Strategy Officer	Bela Ziemann
Strategy Director	Isabella Mulholland
Communications Planning Director	Adam Lotz
Executive Creative Director	Sandrine Le goff
Executive Creative Director	Jessica Kersten
Art Director	Barbara Ryan
Digital Art Director	Alejandro Gutierrez
Account Director	Sanne Kragten
Executive Producer	Francesca Zazzera
Producer	Niko Koot
Producer	Tania Dal Pra
Producer	Veronica Bottanelli
Data Analyst	Tumay Mavi
Strategy/Planning	Martina Rinciari
Data Analyst	Hanna Janasik
Global CEO LePub, CCO Publicis Worldwide	Bruno Bertelli
Global CCO LePub	Cristiana Boccassini
Digital Copywriter	Nikolay Malchev
Senior Account Manager	Jack Furey
Global Head of Data & Lab	Zoe Lazarus
Global Head of PR and Communication	Isabella Cecconi