| Title | 13 Meters |
| Title (original language) | 13 mètres (en) |
| Brief | The film tells the story of Théo, a young man whose life trajectory is intimately tied to this very metric: these 13 meters. He scored his first goal from 13 meters, the whale he went diving with was 13 meters long … But when a truck barrels out in front of him and these same 13 meters end up saving his life, this no longer another coincidence. |
| Agency | la chose |
| Campaign | 13 mètres |
| Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Brand | Sécurité routière |
| Posted | January 2019 |
| Business Sector | Road Safety |
| Story | On July 1st 2018, the authorized speed on all French two-way roads without a dividing line decreased from 90 to 80 km/h. This 10 km/h speed reduction lowers a vehicle's average stopping distance by 13 meters. |
| Media Type | Television & Cinema |
| Production Company | Bandits |
| Director | Stéphane Barbato |
| Sound Production | THE Sound Production |
| Chief Creative Officer | Pascal Grégoire |
| Copywriter | Antoine Defaye |
| Art Director | Mathieu Viollet Bosson |
| Head of Production | Nicolas Buisset |
| Producer | Patricia Lucas |
| Post Production | Denis Brunier |
| Music Composer | Julien Galner |
| Post production director | Valentin Tourdjman |
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