Yes Touristik - "Booked too early. Happy too early."

Publicis Werbeagentur GmbH

Publicis Werbeagentur GmbH Frankfurt am Main, Germany

5041

Title	Booked too early. Happy too early.
Agency	Publicis Werbeagentur GmbH
Campaign	Booked too early. Happy too early.
Advertiser	Yes Touristik
Brand	Yes Touristik
Posted	December 1999
Product	Yes Touristik
Business Sector	Travel Agencies, Tour Operators
Tagline	Booked too early. Happy too early.
Story	The commercial shows all the problems you can have at your holiday destination by virtue of having booked too early. Last Minute at Yes Touristik gives you the freedom and confidence of booking a location that right at that time and has the best holiday conditions. The images show a series of disasters at typical holiday venues - obviously exaggerated for dramatic effect: storm, earthquake, riot. All accompanied by an innocent holiday tune. The closing line then states the obvious: you booked too early, and you got excited too early. Its wise too book last minute with Yes Touristik where and when the situation is perfect.
Media Type	Television
Length	30 seconds
Market	Germany
Creative Director	Andreas Klemp
Associate Creative Director	Harald Linsenmeier
Copywriter	Stefan Craul
Art Director	Anne Henkel
Agency Producer	Johann-Georg Hofer von Lobenstein
Director	Sven Fleck
Music	Hèlén Muddimann
Production Company	Tempomedia Filmproduktion GmbH