Currys - "Currys New Term: Security"

AMV BBDO

AMV BBDO London, United Kingdom

675

Brand: Currys
Country: United Kingdom

Advertiser: Currys

Title	Currys New Term: Security
Agency	AMV BBDO
Campaign	Beyond Techspectations
Advertiser	Currys
Brand	Currys
Date of First Broadcast/Publication	2023 / 8
Business Sector	Retail, Distribution & Restaurants
Story	Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers. To kick this off, Currys are launching a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places. This includes within a security luggage tray at the airport, from a vat of baked beans and bursting out of a cow costume in a field! The ads were directed by Greg Bell through Red Studios at AMV and will run across TV, online and social media.
Media Type	Television
Length	30 seconds
Editing Company	Tenthree
Sound Production	Grand Central Recording Studios
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lossgott
Creative Director	Jeremy Tribe
Creative Director	David Westland
Creative Team	Diccon Driver
Creative Team	Alan Wilson
Strategist	Michael Alhadeff
Creative Producer	Trish Russell
Director	Greg Bell
Producer	Richard Martin