Carlos Luz
Creative Director at Havas Worldwide Lisbon
Lisboa, Portugal
TitleA Master’s Choice
Agency
Campaign Chef Avillez “A Master’s Choice”
Advertiser Unicer
Brand Super Bock
Date of First Broadcast/Publication 2017 / 4
Business Sector Beers, Ciders, Lagers
Tagline A Master’s Choice
Story The Acclaimed Michelin Star Chef José Avillez will show us that to achieved perfection… we will need a secret ingredient.
Philosophy Show how even in the most demanding kitchen of a 2 start Michelin chef, the secret ingredient it's SuperBock 1927.
Problem How to make Super bock 1927 a premium drink for a premium food
Result double the sells
Media Type Television
Length
Soundtrack Le nozze di Figaro
More Information http://www.superbock.pt/pt/pt/seleccao-1927
Director of Film Production
Producer
Cinematography
Assistant Director
Creative Director
Creative Supervisor
Account Supervisor
Editor
Post Production
Mixer
Music & Sound Design
Broker

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