TotallyMoney - "You'll Totally Get There"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

2276

Brand: TotallyMoney
Country: United Kingdom

Advertiser: TotallyMoney

Title	You'll Totally Get There
Agency	St. Luke’s Communications
Campaign	You'll Totally Get There
Advertiser	TotallyMoney
Brand	TotallyMoney
Date of First Broadcast/Publication	2023 / 1
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Tagline	You’ll totally get there
Story	The brightly coloured painterly animation shows a variety of people, with different ambitions, embarking on their journey via metaphorical rope ladders and climbing up to their targets that rest in clouds. The soft pastel animation style is designed to be inviting and include all sorts of aspirations, encouraging people with the tag line ‘You’ll totally get there’.
Philosophy	St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they’re building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score. The new 30-second spot titled ‘You’ll totally get there’ highlights TotallyMoney’s free credit report and personalised plans, with a narrative that sees people on a journey towards their financial goals — something that will resonate with many who are uncertain about where to start. The three-month campaign will appear on TV, VOD and YouTube until end March 2023, with media planning and buying by Electric Glue.
Media Type	Television
Length	30 seconds
Soundtrack	“My Way Up” by Molly Kate Kestner
Advertising Manager	Alastair Douglas
Advertising Manager	Rebecca Shears
Advertising Manager	Janice Tong Davies
Advertising Manager	Harshil Varsani
Advertising Manager	Henry Keegan
Chief Creative Officer	Al Young
Creative Partner	Julian Vizard
Copywriter / Art Director	Danny Jones
Copywriter / Art Director	Jordan Morris
Agency Producer	Davina Hickson
Chief Strategy Officer	Dan Hulse
Planner	Joanna Barnett
Business Director	Will Bright
Account Director	Claire Smith
Account Manager	Hope Shooter
Director	Mateus de Paula Santos
Production Company	Lobo
Production Company	Ground Control
Producer	Michael Stanish
Producer	Su Constantine
Executive Producer	Loic François
Executive Producer	Marie Dubois
Executive Producer	Michael Stanish
Head of Production	Clara Morelli
Head of Post Production	Marcelo Barbosa
Head of CG	Fabio Shigemura
Coordinator	Rosangela Gomes
Coordinator	Cristiane Santos
Post-production Producer	Patricia Signorini
Storyboard	Fernando Heynen
Color Script	Pedro Minho
Art Director	Felipe Jordnada
Concept	Fabio Miraglia
Styleframes	Felipe Jordnada
Styleframes	Gabriel Dos Anjos
Styleframes	Marcio Guerra
Editor	Patricia Signorini
CG Supervisor	Danilo Enoki
Previs Team	Marcos Samia
Previs Team	Danilo Enoki
Modelling	Max Beggs
Modelling	Natan Ernani
Modelling	Ozani Ferreira
Modelling	Tiago Mesquita
Modelling	William Silva
Lighting & Render	Annelise Campana
Lighting & Render	George Damiani
Texture	Ricardo Riamonde
Texture	Renan Takeshita
Rigging	Gabriel Nakata
Rigging	Rafael Dias
Rigging	Rafael Kendy Shiva
Simulation	Eduardo Dutra
Simulation	Gabriel Acacio
Simulation	Luiz Duarte
Lead Animator	Larissa Paz
Animation	André Lorenzini
Animation	Camila Xavier Fazolin
Animation	Fellype de Oliveira
Animation	Gustavo Oes
Animation	Karina Chung
Animation	Leo Zitto
Animation	Michael Maron
Animation	Mendel Reis
Animation	Nicolás Taró
2d Vfx Artist	Gabriel Dos Anjos
2d Vfx Artist	Marcio Guerra
2d Vfx Artist	Romulo Oliveira
Composition	Leandro Pena
Color Grade Artist	Leticia Blanco
Color Grade Company	Nineteentwenty
Media Agency	Electric Glue