| Title | Beer Heroes |
| Agency | McCann Worldgroup Italy |
| Campaign | Beer Heroes |
| Advertiser | Ubrew |
| Brand | Ubrew |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. |
| Philosophy | Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed. |
| Media Type | Web Film |
| Length | |
| More Information | https://www.beerheroeswanted.com |
| Chief Creative Officer | Alessandro Sabini |
| Creative Director | Eoin Sherry |
| Creative Director, Copywriter | Fernando Dominguez |
| Project Manager | Valentina Catese |
| Head of Copywriting | Mike Oughton |
| UX Designer | Fabio Furnari |
| Digital Art Director | Andrea Casale |
| Digital Art Director | Riccardo Daverio |
| Social Content Manager | Camilla Canova |
| Head of Social Media | Nicola Guarino |
| Digital Director | Mike Cooper |
| Creative President | Adrian Botan |
| 3D Artist | Simone Fatone |
| Head of Strategy | Giovanni Lanzarotti |
| Production Company | Think Cattleya |
| Director | Umberto Carteni |
| Director of Photography (DOP) | Karim Andreotti |
| Head of Production | Michele Virgilio |
| Executive Producer | Martino Benvenuti |
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