Title | Ole Lassa |
Agency | Birleşik Reklamcılar |
Campaign | Ole Lassa |
Advertiser | Bridgestone Corporation |
Brand | Brisa Bridgestone |
Posted | March 2001 |
Product | Lassa Tyres |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Story | The boy very enthusiast, is talking to the adult who may be his father, about "his" imaginary bullfighting experience. First a truck then a real bull, emerging from the corner of the street, is in front of them. The boy is both scared and excited of encountering the bull of his imagination. The bull approaches the car, frightening, but when it comes next to the tyre, it has nothing to do but to stop, turn back and go away. |
Philosophy | The last film of Lassa's five year old advertising campaign has Spain as background. The advertising platform expressed in the packshot wording "Look at the world, you'll see Lassa!" underlines the steadily growing position of the brand in the international markets. |
Media Type | Television |
Creative Director | Engin Ozden |
Production Company | Laszlo Kadar Film |
Director | Laszlo Kadar |
Production Company Producer | Barbara Krantz |
Agency Producer | Engin Ozden |