Engin Ozden
Agency Producer at Birleşik Reklamcılar
Istanbul, Turkey
TitleOle Lassa
Agency
Campaign Ole Lassa
Advertiser Bridgestone Corporation
Brand Brisa Bridgestone
PostedMarch 2001
Product Lassa Tyres
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Story The boy very enthusiast, is talking to the adult who may be his father, about "his" imaginary bullfighting experience.
First a truck then a real bull, emerging from the corner of the street, is in front of them. The boy is both scared and excited of encountering the bull of his imagination.
The bull approaches the car, frightening, but when it comes next to the tyre, it has nothing to do but to stop, turn back and go away.
Philosophy The last film of Lassa's five year old advertising campaign has Spain as background. The advertising platform expressed in the packshot wording "Look at the world, you'll see Lassa!" underlines the steadily growing position of the brand in the international markets.
Media Type Television
Creative Director
Production Company
Director
Production Company Producer
Agency Producer

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