| Title | The Finger |
| Title (original language) | Le Doigt |
| Agency | Les Présidents |
| Campaign | The Finger |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | April 2001 |
| Product | Samsung N100 Telephone |
| Product (original language) | Téléphonie Samsung N100 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | Samsung N100. Voice Operated |
| Tagline (original language) | Samsung N100. Le Téléphone à Commandes Vocales |
| Story | A finger that stands in for the tongue in a man's face, close-centered. |
| Story (original language) | Un doigt qui remplace la langue dans le profil d'un homme, cadré de près. |
| Problem | How to rise up on the ultra-competitive sector of the mobile telephone, the quasi-common offer of the vocal command. |
| Problem (original language) | Comment faire émerger sur le secteur ultra-concurrentiel de la téléphonie mobile, l'offre quasi-banalisée de la commande vocale. |
| Media Type | Billboard |
| Creative Director | Olivier Altmann |
| Copywriter | Olivier Couradjut |
| Art Director | Rémy Tricot |
| Producer | Sylvie Etchemaité |
| Director of Photography (DOP) | Sébastien Meunier |
| Art Buyer | Sylvie Etchemaité |
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