| Title | Butterflies |
| Agency | FCB London |
| Campaign | Butterflies |
| Advertiser | BMW |
| Brand | BMW i8 Roadster |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Cars |
| Philosophy | FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’. |
| Problem | To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Owen Lee |
| Copywriter | Matthew Skolar |
| Art Director | Eoghain Clarke |
| Head Of Planning | Ben Jaffé |
| Managing Partner | Katy Wright |
| Business Director | Helena Georghiou |
| Account Manager | Fran Ede |
| Agency TV Producer | Kate Mahoney |
| Head of Broadcast Production | Jason Ayers |
| Director | Andrew Proctor |
| Production Company | The Mill LA |
More Work
SEE ALLWünderful Stuff
- BRAND:
- Müller
- AGENCY:
- TBWA\London
Dog Show
- BRAND:
- John Smith's
- AGENCY:
- TBWA\London
Judderman
- BRAND:
- Martini
- AGENCY:
- United London