| Title | Heaven |
| Title (original language) | Paradis |
| Agency |
DDB Paris
|
| Campaign |
New Audi A4 "Heaven"
|
| Advertiser |
Audi
|
| Brand |
Audi
|
| Date of First Broadcast/Publication |
2001 / 1
|
| Product |
A4
|
| Product (original language) | A4
|
| Business Sector | Cars
|
| Tagline | New AUDI A4, New Security |
| Tagline (original language) | Nouvelle AUDI A4, Nouvelle Sécurité |
| Story | A car crash is going to happen between the new AUDI A4 and a crane. The AUDI A4 driver comes into heaven and tries to explain angels that he won't have to be here. Finally, they notice the error and send the driver back into his AUDI. |
| Story (original language) | Un accident est imminent entre la nouvelle AUDI A4 et une grue de chantier. Le conducteur de l'AUDI A4 se retrouve au paradis et tente d'expliquer aux anges l'erreur de son arrivée. Après perceverance et remu ménage les gardiens du paradis constatent la méprise et renvoient notre conducteur sur terre au volant de son AUDI. |
| Philosophy | The brake, security, a strong and recurring axis of the brand, a product truth, an answer to time worries. |
| Philosophy (original language) | Le freinage, la sécurité, un axe fort et récurrent de la marque, une vérité produit, une réponse aux préoccupations du moment. |
| Problem | After the succeeded A4 launch in 1994 that have signed the renewal of the brand, doing from the new A4 campaign an event staying coherent with the speech of this time |
| Problem (original language) | Après le lancement réussi de l'A4 en 1994 qui avait signé le renouveau de la marque, faire de la nouvelle campagne A4 un événement tout en restant cohérent avec le discours de l'époque. |
| Media Type |
Television
|
| Market | France |
| Creative Director |
Bertrand Suchet
|
| Copywriter |
Jean Villiaume
|
| Art Director |
Hervé Plumet
|
| Associate Creative Director |
Hervé Plumet
|
| Production Company |
Stink Films
|
| Director |
Jens Jonsson
|
| Music |
Srdjan Kurpjel
|
| Recording Studio |
Mind The Sound
|