François Moity
Music Composer at AUSTRALIEGAD
Paris, France
TitleAmélie
Agency
Campaign Amélie
Advertiser ENGIE
Brand Gaz de France
Date of First Broadcast/Publication 2006 / 6
Business Sector Corporate Communication
Tagline A long-lasting energy between us
Tagline (original language) Une énergie durable entre nous
Story The Australie Agency made this film around the emotions felt by the tennis player during her trainings and competitions. It has been shot in a truth spirit, without any scenario or any scenes, by looking on the field images expressing Amélie's humanity and sensibility. This enables to express a true emotional wealth different from tennis games. Amélie Mauresmo, in off screen voice, explains the reliance relationship which binds her to Gaz de France from her very beginnings until her first world place.
Story (original language) L’agence Australie a conçu ce film autour des émotions que la joueuse ressent à l’entraînement et lors des compétitions. Il a été tourné dans un esprit de vérité, sans scénarisation ni fabrication de scènes, en allant chercher sur le terrain les images exprimant l'humanité et la sensibilité d'Amélie. Ceci permet d'exprimer une véritable richesse émotionnelle de la sportive, à l'opposé des représentations habituelles du genre. En voix off, Amélie Mauresmo explique la relation de confiance qui l’unit à Gaz de France depuis ses débuts jusqu’à sa place de numéro 1 mondiale.
Problem A year before the whole opening of the market, Gaz de France gives value to the durability of their commitments with their clients, this is a major trump that the coming competitors won't be able to stake out.
Problem (original language) Un an avant l’ouverture total du marché de l’énergie, Gaz de France valorise la pérennité de ses engagements vis-à-vis de ses clients, atout décisif que ne pourront pas revendiquer ses futurs concurrents.
Media Type Television & Cinema
Length
Account Manager Jérôme Leclabart
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Copywriter
Director
Production Company
Production Manager
Agency Producer
Music Composer
Music Composer

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