Title | Parking is not an art |
Brief | In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs. |
Agency | TBWA\G1 |
Campaign | Parking is not an art |
Advertiser | Nissan |
Brand | Nissan around view monitor |
Posted | November 2017 |
Business Sector | Automotive |
Story | Nissan's Around View Monitor technology helps drivers park their car and manoeuvre in tight spaces by providing a 360° view around their car. |
Media Type | Case Study |
Production Company | \ELSE |
Executive Creative Director | Eric Pierre |
Creative Director | Jocelyn Berthat |
Art Director | Joy Robin |
Copywriter | James Blose |
President | Ewan Veitch |
Head Of Planning | Philip Nunn |
Account Planner | Anne-Françoise de Taillandier |
Account Director | Buu Tran |
Account Director | Franck Nguyen |
Account Director | Margaux Wanin |
Art Buyer | Carinne Galluffo |
Producer | Cathy Pericone |
Director | Clément Lefer |