The film heroes the unique relationship that each reader has with the book they’re engrossed in. Starting wide, each scene pushes towards the reader before flipping to their perspective and showing the world of the book come to life where they are - a co-production of the person and pages.
Philosophy
This global campaign by Amazon Books is designed to enchant the world with books and the unique relationship we have with them, especially as people devote more and more time to streaming and scrolling. Across different countries and generations, reading is something that has always facilitated understanding and connection. It’s a shared habit that many – if not most – wish to cultivate.