| Title | Hellmann's vs. Virtual Food Waste |
| Agency | O |
| Campaign | Hellmann's vs. Virtual Food Waste |
| Advertiser | Unilever |
| Brand | Hellmann's |
| Date of First Broadcast/Publication | 2020 / 8 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | Hellmann's Canada is turning virtual food waste into real meals for people in need. For each spoiled turnip that Animal Crossing players drop off on Hellmann's Island, Hellmann's will donate a meal to Second Harvest. The goal: 25,000 virtual spoiled turnips/real meals. Hellmann's believes food is too good to be wasted. Even virtual food. Hellmann's created the first-ever branded 5-star Animal Crossing island for the virtual activation. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Brian Murray |
| Art Director | Philippe O'Rourke |
| Copywriter | Ian Dunlop |
| Designer | Kim Sison |
| Designer | Clayton Whelan |
| Chief Strategy Officer | Tom Kenny |
| Senior Strategist | Tanvi Swar |
| Senior Partner, Group Account Director | Aviva Groll |
| Account Director | Beth Blatch |
| Account Executive | Kemal Sehoglu |
| Account Coordinator | Rebecca Tummers |
| Post Production | Eric Thompson |
| Global Managing Director | Stéphane Orhan |
| PR Agency | Edelman |
| VP, Marketing | Christian Bauer-Plank |
| Marketing Director | Gina Kiroff |
| Senior Brand Manager | Kristen Denega |
| Brand Manager | Amanda Gandolpho |
| Advertising Manager | Ben Graham |