VHI Healthcare - "Cat"

Publicis Dublin

Publicis Dublin Dublin, Ireland

4280

Title	Cat
Agency	Publicis Dublin
Campaign	Cat
Advertiser	VHI Healthcare
Brand	VHI Healthcare
Date of First Broadcast/Publication	2018 / 1
Business Sector	Insurance
Story	‘Cat’, it the second in our latest ‘Testimonial’ campaign of ads for Vhi Healthcare through our long time collaborators on the brand Publicis Dublin. Using model miniature sets and characters to again dramatise and visualise the customer’s very personal story, director Gavin Kelly brings to life Cat’s exotic and richly textured memories of her ill fated trip to Havana. The ad plays with theatrical storytelling in the illumination of the miniature sets that made up the triangle of care, which Vhi co-ordinated between the doctors in Havana, Vhi’s own remote doctors and Cat’s anxious mum at home in Ireland.
Media Type	Web Film
Length	40 seconds
Production Company	Piranha Bar
Creative Director	Carol Lambert
Art Director	Neil Hanratty
Director	Gavin Kelly
Agency Producer	Niamh Skelly
Producer	Emily Brady
Post Production	Piranha Bar
Editor	Dave Hogan
Sound	Mutiny
Animation	Teemu Auersalo
Animation	Mark Shaw
2D Artist	Barry Chapman
3D Artist	Ciaran Talbot
3D Artist	Darren Cullis
Compositor	Pedro Santos
Compositor	Arron Inglis
Creative Director	Richard Chaney
Executive Creative Director	Ronan Nulty
3D Lead Artist	Cormac Kelly