Pedigree - "Dogs on Zoom"

BBDO New York

BBDO New York New York, United States

Awards

4504

This ad is part of the ACT Responsible Collection

Brand: Pedigree
Country: United States

Advertiser: Mars, Inc.

Title	Dogs on Zoom
Agency	BBDO New York
Campaign	Dogs on Zoom
Advertiser	Mars, Inc.
Brand	Pedigree
Posted	June 2021
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free. The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter. To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the PEDIGREE brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process. The campaign is being supported with online videos, PR support and social media content, including carousels for Instagram and Facebook to highlight the adoptable dogs at the participating shelters.
Media Type	Integrated Media/360 Activation
Length	36 seconds
More Information	MeetYourNewDog.com
Global Chief Creative Officer	David Lubars
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Creative Director	Damjan Pita
Creative Director	Jim Connolly
Art Director	Bhanu Arbuaratna
VP, Director of Integrated Production	David Rolfe
Executive Producer	Amy Wertheimer
Producer	Caroline Deason
Interactive Executive Producer	Katie Young
Interactive producer	Chava Quinn
Senior Account Director	Sally Nathans
Account Director	Elizabeth Maini
Account Manager	Isabel Pluck
Account Executive	Chelsea Berk
Group Planning Director	Annemarie Norris
Planning Director	Karin Santiago
Comms Planning Director	Brian Brydon
Planner	Jaime Chou
Production Company	BBDO Studios
Director	Brody Berheisel
Executive Producer	Andre Rowe Jr
Studio Producer	Luke Butler