Title | The Aura of David Beckham |
Agency | Ogilvy UK |
Campaign | Aura of David Beckham - Motorola |
Advertiser | Motorola |
Brand | Motorola |
Posted | April 2009 |
Product | Aura |
Business Sector | Mobile Telephones & tablets |
Tagline | The return of artistry |
Philosophy | The image was inspired by a modern interpretation of classical Renaissance sculpture, combined with the beauty power and craftsmanship of the phone and launches as part of a global advertising campaign in late April. |
Problem | To celebrate the launch of the ultimate luxury-handset - the Aura, Motorola commissioned a photoshoot with one of the most stylish icons David Beckham. |
Media Type | Television |
Length | |
Market | Europe |
Actor / Celebrity | David Beckham |
Director | Anthony Mandler |