Alex Martinez
Managing Director Barcelona at J. Walter Thompson España
Barcelona, Spain
TitleWonderfully Unexpected
Agency
Campaign Wonderfully Unexpected
Advertiser Freixenet
Brand Freixenet
Date of First Broadcast/Publication 2010 / 11
Business Sector Wines, Champagnes
Problem "Wonderfully Unexpected" is the new concept that gives continuity to the communication strategy initiated by Freixenet globally over the years. The objective is to pass on cosmopolitam, spontaneity, joy of life and celebration, enriched with the Mediterranean origin - with Barcelona as epicenter - stressing the production process and tradition unique from the brand.
Media Type Television & Cinema
Advertising Manager
Advertising Manager
Producer
Client Supervisor
Client Supervisor
Creative Director
Creative Director
Executive Creative Director

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