Dettol - "Dettol 4"

McCann London

McCann London London, United Kingdom

2710

Title	Dettol 4
Agency	McCann London
Campaign	Helping Protect What We Love Since 1933
Advertiser	Reckitt Benckiser
Brand	Dettol
Date of First Broadcast/Publication	2021 / 6
Business Sector	Hygiene & Personal Care Products
Story	the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star.
Philosophy	Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most.
Media Type	Billboard
Length	60 seconds
Production Company	MindsEye
Sound	Wave Studios
Director	MINDCASTLE
Post Production	Absolute
Marketing Manager	Luca Tamagni
Brand Manager	Justyna Dadal
Brand Manager	Hattie Lanz
Production Company	CRAFT
Agency TV Producer	Elin Tiberg
Creative Director	Matt Crabtree
Creative Team	Richard Holmes
Creative Team	Simon Lotze
Managing Partner	Kate Modeland
Business Director	Naomi Beaumont
Global Strategy Director	Karen Crum
Account Planner	Matilda Ruffle
Account Planner	Ipeknaz Erel
Account Director	Elena Kalogeropoulos
Account Manager	Sophie Grierson