| Title | Secure Freeze (30s) |
| Agency | BETC Paris |
| Campaign | Secure Freeze |
| Advertiser | Cisco Systems, Inc. |
| Brand | Cisco |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | IT Solutions & Professional Networks |
| Story | In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language. |
| Philosophy | Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency |
| Media Type | Digital |
| Length | |
| Market | United States |
| Advertising Manager | Carrie Palin |
| Advertising Manager | Michele Janes |
| Advertising Manager | Dennis Lim |
| Advertising Manager | Patti Cocciolo |
| Advertising Manager | Tenny Pearson |
| Advertising Manager | Holly Couden |
| Advertising Manager | Emily Vicente |
| President | Bertille Toledano |
| Associate Director | Guillaume Espinet |
| Account Management | Annabelle Beugnet |
| Account Management | Guewel Essioux |
| Account Management | Elea Benoit |
| Chief Creative Officer | Rémi Babinet |
| Creative Director | Jérôme Galinha |
| Art Director | Thomas Defert |
| Copywriter | Olivier Mille |
| Strategic Planner | sebastien houdusse |
| Traffic Manager | Celia Chiarott-Dafi |
| Agency Producer | David Green |
| Production Company | Division Paris |
| Director | Thierry Poiraud |
| Director of Photography (DOP) | Mathias Boucard |
| Producer | Charlotte Lepot |
| Line Producer | Aurélia Lafaye |
| Production Designer | Alex Vivet |
| Wardrobe / Stylist | Liate Cohen |
| Steadycam | Aymeric Colas |
| Production Coordinator | Amelie Zibi |
| Music | GUM – Green United Music |
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